Toriano Gordon, the chef and founder of Vegan Mob — the eight-month-old barbecue walkup spot that’s garnered massive lines, press coverage including a recent feature in Food & Wine, and rave reviews from omnivores, vegetarians, and vegans — says that he’s already outgrown his current Oakland location. He’s looking for a new location in the city and is also planning to expand his empire to San Francisco.
It’s been a meteoric rise for Gordon, a San Francisco native who grew up near the famed intersection of Fillmore and Haight Streets. A graduate of San Francisco’s late, great McAteer High School, Gordon toyed with a career in rap before going vegan a few years ago out of concern for his health. After pulling animal products from his diet, he became an evangelist for the plant-based lifestyle and launched Vegan Mob as a pop-up in the spring of 2019.